When presenting our final idea we decided on who our target audience should be and what we wanted to show in our music video. The style of editing was important for us as we wanted some quick shots to show images over lapping and merging in with the band shots.
The narrative had to me quite deep as it had to reflect what we felt the music reflected and the lyrics. We wanted it to apple to a young audience and maybe relate to how they might feel about serious topics. The band are very alternative and this is reflected in their music especially in the song that we pick, it has a lot of meaning.
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